Empowering the leader within every business


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Happiness isn’t guaranteed.

Even when you reach the top.

as a leader really 

 if you are not a happy one?



At Handled. By Hayden & Co., we believe that you are not meant to navigate this journey alone. As a leader, you need a trusted guide and confidante on your ship to help you navigate the waters and ever-changing tides in and around your business. Together, we help you to find holistic happiness (and peace of mind) for you and your business.

You have a clear mission and aspirational goals. 

You are purpose-driven and you are ready to 

go big!

You desire to make an impact in the world. 

You are operating in chronic overwhelm as you struggle to wear all the hats in your business.

You have more tools and channels than you know what to do with and you want to streamline your systems, but don’t know where to begin.

You yearn for balance and wish you had more time for family, fun, and LIVING the life you desire. 

You want to scale but cannot seem to break past the tsunami of “too much to do and not enough time”

You feel like if you add one more thing to your ship, you may sink!

The chaos behind the scenes is costing you time, money, and happiness, and you know you need help now with virtual business support.


Hayden and her Crew are truly amazing. I have used all of their services - consulting with Hayden, VIP Days, and ongoing retainer support with an incredible Executive Assistant. Since working with HBH & Co. in early 2022, my business has soared, and I am now years ahead of the goals I had set for my business and myself. I now have holistic success; I get to travel and do more of what I love! I wouldn't have been able to do any of this alone, and I need HBH & Co. to support me in continuing to make my goals happen!

- Kathryn F., Founder, Sage Solutions, LLC

I am a long-term client with HBH & Co. Initially I enjoyed 2 incredible VIP Days, and now I rely upon Hayden's Crew entirely. I feel uniquely seen and supported by Hayden's team. Their caliber shines through in not only the services I receive but in how they interact with me in all communications. I feel like I've made a major step up in my business working with them, and it's set me up for success!

-Arnaud D. CEO, Caravella Consulting

Thanks for being such great partners, and not just coming through in a pinch when we needed the temporary support for our CEO, but also for finding us such a truly stellar Executive Assistant to support our C-Suite leaders. We really appreciate your team. We have been so impressed with your services and will definitely reach out when the need arises in the future!

-Kate A., CPO, Arcellx

“I had an Empowered Leader Business Assessment consulting session with Hayden. When we met, I was amazed at how deeply and intuitively she understood my needs. After our session, she synthesized her findings, along with her understanding of my concerns, and came up with a very detailed and prescriptive plan for me that is entirely doable. I now have a very specific outline of what I can do to bring new energy, excitement (and revenue!) to my online business.

Besides having incredible skills in figuring out such things, Hayden has an exceptionally warm, intuitive, and gentle but confident personality. She is a team player; she really listens, and you will be in excellent hands when you seek her out for help with your business. I’m now full of confidence that I can make the changes she suggested. I’m no longer worried or anxious; I’m excited about this new journey! Not only have you given me GREAT ideas and suggestions, you gave me HOPE that things can and will turn around. Thank you, Hayden!”


A consummate professional, Hayden is reliable, collaborative, and quickly adapts to new projects. Her skills and competencies are broad. She and her team have been especially helpful in supporting our annual conference. Responsive, thoughtful, and kind, she's also a true pleasure to work with! I highly recommend Hayden; she would be an asset to any organization. 

- Christine L., Head of Strategy, Social Impact, Splunk

After months of searching, I had not found the caliber of executive assistant candidate I needed. When I was introduced to Hayden, we had our initial call, and she quickly ascertained my needs. She set up a meeting with one of her top-notch executive assistants, and she was just what I’d been looking for. She started with us right away, and seamlessly stepped in and integrated with my team. This experience also demonstrated for me how effective and successful this level of expertise can be providing support remotely (as we are otherwise an in person company). It was invaluable for us to have the right person for the role, and such a pleasure working with HBH & Co.

- Mariya T., CPO, Analog Devices 

"Hayden assigned me to an Executive Assistant and she has been a godsend. My whole business has significantly improved thanks to her expertise and initiative. I cannot say enough about the added value to my business working with HBH & Co.!" 

— Adela B., Founder & CEO, Mindcoach

"My Empowered CEO Business Assessment with Hayden was excellent. I have since enjoyed a VIP Day and am starting my retainer with an HBH & Co. Executive Assistant. The best part of working with HBH & Co. has been knowing I am in capable hands with their invaluable support and guidance."

- Katie f., lmhc, seattle compassionate counseling

"My executive assistant has been top-notch to work with. As I’ve been pulled away from my business for various reasons, she has worked very well with my VP, particularly with our marketing efforts and I have had complete confidence in the two of them getting it done right. I couldn’t do this without her!"

- judy b., president, mts services

Where does the time go?

take the quiz

In just 4 minutes you will discover two things:
How to optimize your time to achieve the desired balance in your business, and areas where you may need further support in order to banish burnout and maximize your satisfaction and holistic success as an entrepreneur!

Take the Empowered Leader Quiz